Founded in 1869, Frankonia is a historic chocolate company that recently expanded into lactose-free and gluten-free products. The rebranding focuses on refreshing the brand while preserving its vintage heritage.

The new logo and packaging draw on high-intensity colors and 1970s psychedelic and Pop Art influences to express exuberance, indulgence, and joy. The visual identity aims to broaden the brand’s audience through a bold, modern reinterpretation of its traditional roots.